


Instant Puff Puff Mix Pouch Packaging – Spicy & Regular
This Instant Puff Puff Mix Pouch Packaging is created in a modern and visually appealing style, allowing customers to easily distinguish between the two variants (Spicy & Regular). The colors and visual elements are aligned with the flavors, maintaining the brand image while attracting the target audience.
Design Objectives:
Make the product easily recognizable using bold typography and clear visuals.
Differentiate visual elements according to each variant.
Maintain brand image while attracting the target customer.
Busy families, young professionals, students, and food lovers who want to prepare delicious snacks quickly and easily.
Color Scheme:
Fire Red: Represents vibrant and bold spicy flavor.
Brown Sugar: Highlights warmth and a classic balanced taste.
Feature Highlights:
Appealing product image on the front.
Clear instructions: “Just Add Water” and practical information: “Makes 20 Balls.”
Spicy variant features a special chili line-art pattern to visually distinguish it from the Regular variant.
Typography & Information Hierarchy:
Variant names (SPICY/REGULAR) are bold and prominently displayed.
Product name is highlighted most clearly.
Supporting information is presented in a secondary hierarchy.
Clearly showcases the product variants.
Provides essential usage instructions in a clear manner.
Creates a strong shelf presence.
Maintains brand image while encouraging the target customer to pick up the product.