This Vitamin C serum label design was created for health-conscious individuals who value skincare and prioritize natural beauty. The design captures a fresh, trustworthy, and caring tone aligned with the brand’s identity.

Target Audience

• Men and women aged 22 to 45

• Conscious about skincare and skin health

• Prefer natural, effective, and minimal products

• Urban and busy lifestyle individuals seeking radiant, healthy skin

Color Theme & Meaning
Colors used:

• Charcoal Gray

• Creamy Nude

• Rich Gold

Color Roles:

• Charcoal Gray is used for key texts to reflect professionalism and clarity

• Creamy Nude provides a soft, clean background that enhances a natural, calming look

• Rich Gold highlights product value and glow, suggesting luxury and vitality

Typography & Shape Style
Typography: A clean, sans-serif font has been used for modernity, easy readability, and minimal aesthetics
Shape Style: The design features sharp rectangular shapes (not rounded), which support a structured, premium, and confident visual appearance that aligns with the brand’s tone

Visual Elements: Orange Line Art & Serum Drop Icon

• Orange Slice Line Art clearly represents the key ingredient — Vitamin C — visually connecting freshness and antioxidant power

• Drop Icon symbolizes hydration and deep moisture, reflecting the serum’s functional benefit for dry or dull skin.

This design is not just a label – it is a reflection of fresh, natural, and trustworthy beauty, perfectly embodying the brand’s caring vision and the genuine benefits of skincare.