This supplement label for VITALOMP is designed specifically for working men and women aged between 25–45 years – those who want to stay energetic, balanced, and overcome daily fatigue caused by a hectic and stressful lifestyle.

Design Objectives:

The label is carefully crafted to:

Make essential information easily noticeable

Clearly communicate the product’s benefits and brand vision

Encourage customer trust and interest to pick up the product

Brand Tone + Design Tone Alignment:

VITALOMP’s brand tone is: Trusted + Caring + Supportive.

This tone has been visually translated through the layout, color palette, typography, and icons.

Trusted: A clean and balanced design style builds consumer confidence

Caring: Soft, health-inspired colors and minimal icons reflect a considerate, well-being-focused brand attitude.

Supportive: Highlighted features, structured hierarchy, and clear information presentation help customers make quick, confident decisions

Color Scheme:

Three key colors were used:

Light Grey: A clean and neutral background that makes all elements stand out.

Teal Green: Represents health, balance, and refreshment; conveys safety and reliability.

Soft Coral Orange: A warm, attention-grabbing color used to highlight key parts of the label.

Feature Highlights + Molecular Shape Structure:

Next to the product name, the three core benefits are listed:

+ Immunity

+ Energy

+ Balance

Above these benefits, a molecular node structure visual element is used – consisting of small interconnected circles and lines.

This abstract scientific shape:

Visually unifies the benefits

Suggests a science-backed, well-balanced formula

Reinforces the brand’s research-based, trusted identity

Typography & Information Hierarchy:

Typography creates a clear reading flow across the label:

“VITALOMP” is large, bold, and centered – making the brand feel strong and premium

“Nutrient-Rich Daily Health Blend” is placed right below in smaller but clear size – delivering a quick understanding of the product.

“FOR MEN & WOMEN” is featured in a highlighted box – instantly revealing the target audience.

This hierarchy ensures that the customer naturally absorbs the most important information first.

Icon System & Semi-Circular Border Arrows:

At the bottom of the label, three minimal icons are placed:

Shield: For immune support

Lightning Bolt: For energy

Yin-Yang Symbol: For stress relief and balance

Below each icon is a semi-circular curved arrow pointer resembling a rounded border fragment. These serve two purposes:

Visual Focus:

The semi-rounded shapes beneath the icons draw the viewer’s attention, emphasizing their importance even within a minimal design.

Directional Guidance / Motion Feel:

Each shape ends in a downward-pointing arrowhead, visually implying that these functions actively work within the body, similar to a scientific mechanism

Overall Design Benefits:

Visually effective communication for health-conscious young professionals.

Print-ready label – ready for direct use in production.

Visually appealing both for online marketplaces and physical stores.

Reinforces brand values of Trust, Care, and Supportiveness.