This label design for Karmut Organic Aloe Vera Gel embodies the brand’s Natural, Refreshing, and Caring essence — reflecting purity, freshness, and trust, and showcasing a commitment to safe and effective skincare.

Design Objectives

Ensure the product’s natural ingredients and skincare benefits are instantly recognizable.

Clearly highlight purity, cooling effect, and moisturizing properties.

Build customer trust so they view it as a safe, everyday skincare essential.

Brand Tone + Design Tone Alignment

KARMUT brand tone: Natural + Refreshing + Caring
This tone is reflected through clean typography, a fresh combination of Lime Green, White, and Black, organic imagery, and a minimal yet modern layout.

Trust: Transparent, nature-inspired design communicates authenticity and safety.
Care: Soft and fresh colors, paired with botanical visuals, convey relaxation and skin rejuvenation.
Support: Highlighted icons, short descriptions, and clear structure help customers make quick purchasing decisions.

Color Scheme

Lime Green: Represents aloe vera’s freshness, purity, and skin-soothing qualities.

White: Symbolizes cleanliness, minimalism, and purity.

Black: Adds contrast for elegance and easy readability.

Feature Highlights + Graphic Structure

Next to the product name, three core benefits are highlighted:

Soothes: Reduces skin irritation and redness.

Cools: Provides a refreshing and cooling sensation.

Refreshes: Keeps the skin soft, smooth, and hydrated.

Additional Benefits

98% Pure Aloe Vera Extract – Rich in vitamins and antioxidants.

Long-lasting Moisturizing – Suitable for all skin types.

Skin Repair Support – Helps rejuvenate sunburned or damaged skin.

Typography & Information Hierarchy

Product Name: Large, bold, and centrally placed for instant recognition.

Benefit Lines: Slightly smaller but easy to read.

Quantity & Purity Percentage: Clearly displayed for transparency.

Icon System & Visual Cues

Leaf Illustration: Highlights aloe vera as the key ingredient.

Purity Badge (98%): Instantly communicates quality and natural formulation.

Green Stripe Divider: Separates brand identity from detailed benefits.

Visual Design Benefits

Professional Appeal: Ready for retail shelves and online listings.

Clarity: Information is easy to scan, aiding quick decision-making.

Emotional Connection: Natural visuals and fresh colors encourage trust and purchase intent.